Back to: FutureU: forging a path to your most heroic self

Who is Your Greatest Adversary? It’s You.

Ever wondered who’s really holding you back from achieving your best self? According to Hal Hershfield from UCLA’s Anderson School of Business, the answer might surprise you—it’s you. Hershfield’s studies show that half of us view ourselves as our own worst enemies.

Are Your Goals Just Out of Reach?

Whether it’s losing weight, shaping up, saving more, or detoxing from social media, ask yourself: Who really stands in the way? The uncomfortable truth is that we often sabotage our own best efforts.

Discover the Brain’s Secrets

But why do we self-sabotage? Brain imaging studies reveal fascinating details: The regions activated when we think about our future selves differ markedly from those engaged when considering our present selves. Strikingly, our brains treat our future selves much like they treat total strangers!

Meet Future You

This insight opens a profound opportunity. If we can bridge the gap between our present and our elusive future self, we can transform. How do we begin to view our future selves not as strangers but as friends, allies, or even as heroes?

Embrace the Present, Unlock Your Potential

It’s not just about the future. The real power lies in unlocking the full potential of your present. What if you could live each day energized by a clear and compelling vision of what you might become?

Why FutureU?

FutureU isn’t just another step—it’s a leap towards becoming the person you can be. What we offer includes:

• Reflections to connect you with the uniqueness and mystery of being you.

• Exercises to explore your inner maps.

• A tool to connect with FutureU.

• Calls to action that remind you: challenging paths often lead to the greatest rewards.

Why wait?

Your past doesn’t need to define your future. By understanding and embracing your future self now, you can break free from old patterns and step into a brighter, more fulfilling life. Let FutureU be the catalyst for the change you’ve been seeking.

Discover the hero in you, learn to love the journey, and start living the life you’ve always wanted—today.